The Herb Thymes
A multilingual editorial system for recipes, garden notes, pantry ideas and local discoveries, built without depending on a universal blog template.
- WEBSITES & DIGITAL PRODUCTS
- BRAND & VISUAL IDENTITY
- DIGITAL TOOLS & AI
CASE STUDY · STUDIO ERA22
01 · CONTEXT
An editorial home for recipes, garden notes and local discoveries.
The Herb Thymes is an independent studio project bringing together vegetarian cooking, a small garden and everyday observations from around Prague. It is designed as a readable digital paper rather than an endless blog feed.
The foundation is a custom publishing system with clear content types, three languages and an editor that protects structure and visual rhythm without manually composing every page.
- ROLE
- Concept · brand · UX/UI · development
- PLATFORM
- WordPress · custom editor
- STATUS
- Independent project · in development
- LANGUAGES
- EN · CS · NL
02 · EDITORIAL SYSTEM
Magazine character without sacrificing usability.
FRIDAY, 31 JULY 2026 · PRAGUE · 24°C
THE HERB THYMES
A VEGETARIAN KITCHEN PAPER BY DAN & ROYMULTILINGUAL FOUNDATION
English, Czech and Dutch are part of the structure, not an added translation layer.
STRUCTURED RECIPES
Ingredients, groups, method, nutrition and free or premium logic have dedicated fields.
GARDEN TO TABLE
Recipes, garden guides, pantry notes and local discoveries share one editorial system.
03 · SCOPE AND SOLUTION
One identity. Several editorial formats.
Editor presets
Everyday Recipe, Feature Recipe, Garden Guide, Pantry Note and other presets keep content consistent.
Free and premium foundation
The content model supports public material and an expanded member layer without rebuilding the website.
Responsive editorial system
Desktop feels like a paper. Mobile remains readable, fast and naturally linear.
04 · WHAT THE PROJECT DEMONSTRATES
From the pantry notebook
- Freeze Herbs in Oil
- Keep a Jar of Quick Onions
- Tahini That Actually Pours
The garden report
Rocket, chard and loose-leaf lettuce can follow an early crop into late summer.
What the system actually solves
- Several content formats without visual chaos.
- Three language versions in one publishing logic.
- An editor that guides the author through the right structure.
No client testimonial and no invented metrics. The case study presents the real system, current visual direction and verified product decisions.
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